Artificial intelligence ecosystems for marketing communications
Year of publication: |
2023
|
---|---|
Authors: | Malthouse, Edward ; Copulsky, Jonathan R. |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 1, p. 128-140
|
Subject: | customer data | digital content assets | digital environments | IT infrastructure | machine learning algorithms | Social Web | Social web | Künstliche Intelligenz | Artificial intelligence | Digitale Güter | Digital goods | Digitalisierung | Digitization |
-
Correa, Carlos María, (2023)
-
Digital Entrepreneurship : Exploring Alertness, Orientation, and Innovation in the Digital Economy
Faghih, Nezameddin, (2024)
-
Impact of digitalization on education in the knowledge economy
Bejinaru, Ruxandra, (2019)
- More ...
-
The technology fallacy : how people are the real key to digital transformation
Kane, Gerald C., (2019)
-
Brand resilience : managing risk and recovery in a high-speed world
Copulsky, Jonathan R., (2011)
-
The transformation myth : leading your organization through uncertain times
Kane, Gerald C., (2021)
- More ...