Artificial intelligence, marketing, and the Fourth Industrial Revolution : criteria, concerns, cases
Year of publication: |
2021
|
---|---|
Authors: | Kaplan, Andreas M. |
Published in: |
Handbook of research on applied AI for international business and marketing applications. - Hershey, PA : IGI Global, Business Science Reference, ISBN 978-1-7998-5077-9. - 2021, p. 1-13
|
Subject: | Airbnb | Künstliche Intelligenz | Artificial intelligence | Marketing | Wirtschaftsethik | Economic ethics |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
Language: | English |
Other identifiers: | 10.4018/978-1-7998-5077-9.ch001 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Farmanbar, Mina, (2024)
-
Fülöp, Melinda Timea, (2023)
-
Artificial intelligence, ethics, and intergenerational responsibility
Klockmann, Victor, (2022)
- More ...
-
The early bird catches the news: Nine things you should know about micro-blogging
Kaplan, Andreas M., (2011)
-
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance
Kaplan, Andreas M., (2011)
-
A Model to Determine Customer Lifetime Value in a Retail Banking Context
Haenlein, Michael, (2007)
- More ...