Artificial neural network to diagnose the consumer behaviour towards non-fuel products and services at filling stations
Gautam Srivastava and Surajit Bag
| Year of publication: |
2021
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|---|---|
| Authors: | Srivastava, Gautam ; Bag, Surajit |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 15.2021, 2/3, p. 143-157
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| Subject: | artificial neural network | ANN | consumer behaviour | predictor | non-fuel retailing | filling stations | India | Konsumentenverhalten | Consumer behaviour | Neuronale Netze | Neural networks | Indien | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2021.118210 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012693511