Artist and Art Dealer as a Marketing Channel

We study the relationship between artist and art dealer, interpreting them as the members of a marketing channel, as defined by the industrial organization and marketing science literature. The results for both parties depend on the individual efforts of each of them. Uncoordinated efforts lead to inefficient outcome. The efficiency of different institutional settings and agreements are studied. Different ways to reach efficient outcome are suggested and discussed, with specific reference to the case of visual arts