As long as you talk about me : the importance of family firm brands and the contingent role of family-firm identity
Paola Rovelli, Carlotta Benedetti, Andrea Fronzetti Colladon, Alfredo De Massis
| Year of publication: |
2022
|
|---|---|
| Authors: | Rovelli, Paola ; Benedetti, Carlotta ; Colladon, Andrea Fronzetti ; De Massis, Alfredo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 692-700
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| Subject: | Brand importance | Family firms | Family-firm identity | Firm revenues | Semantic brand score | Text mining | Familienunternehmen | Family business | Markenimage | Brand image | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.09.075 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194464