As narrative capital : jazz tropics and the marketing imaginary
Douglas Brownlie (School of Social Sciences, University of Dundee, Dundee, UK)
| Year of publication: |
2015
|
|---|---|
| Authors: | Brownlie, Douglas |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 7, p. 972-980
|
| Subject: | Marketing | Creativity | Planning | Strategy | Metaphor | Jazz | Ambiguity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-08-2015-0152 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011447879