As the wheel turns toward the future of retailing
Year of publication: |
2021
|
---|---|
Authors: | Babin, Barry J. ; Feng, Cong ; Borges, Adilson |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 29.2021, 1, p. 78-91
|
Subject: | Einzelhandel | Retail trade | Geschäftsmodell | Business model | Online-Handel | Online retailing | Wettbewerb | Competition | Marketingtheorie | Marketing theory |
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