As time goes by : do cold feet follow warm intentions for really new versus incrementally new products?
Year of publication: |
2008
|
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Authors: | Alexander, David L. ; Lynch, John G. ; Wang, Qing |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 3, p. 307-319
|
Subject: | Innovation | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory | Theorie | Theory |
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