Asia branding : connecting brands, consumers and companies
Year of publication: |
2017
|
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Other Persons: | Bang, Nguyen (ed.) ; Melewar, T. C. (ed.) ; Schultz, Don E. (ed.) |
Publisher: |
London : Palgrave |
Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Branchenentwicklung | Sector development | Asien | Asia |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xviii, 345 Seiten Illustrationen 24 cm |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Fallstudie ; Case study |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-1-137-48995-1 ; 1-137-48995-2 |
Source: | ECONIS - Online Catalogue of the ZBW |
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