Asia's materialists : reconciling collectivism and materialism
Sandra Awanis, Bodo B. Schlegelmilch and Charles Chi Cui
| Year of publication: |
October/November 2017
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|---|---|
| Authors: | Awanis, Sandra ; Schlegelmilch, Bodo B. ; Cui, Charles Chi |
| Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 48.2017, 8, p. 964-991
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| Subject: | materialism | values | Asia | cultural values | conspicuous consumption | multidimensional scaling | moderation analysis | Asien | Soziale Werte | Social values | Materialismus | Materialism | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Kollektivismus | Collectivism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41267-017-0096-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011779142