Asian growing markets and competition : evidence in the Chinese wine market
Year of publication: |
2014
|
---|---|
Authors: | Capitello, Roberta ; Agnoli, Lara ; Begalli, Diego |
Published in: |
The globalisation of Chinese business : implications for multinational investors. - Oxford : Chandos Publ., ISBN 1-84334-768-7. - 2014, p. 265-291
|
Subject: | China | Chinese consumers | wine | luxury | westernisation | country of origin (COO) | wine import | Wein | Wine | Weinbau | Wine industry | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Weinmarkt | Wine market |
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