Ask and you shall (not) receive : close friends prioritize relational signaling over recipient preferences in their gift choices
Year of publication: |
December 2016
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Authors: | Ward, Morgan K. ; Broniarczyk, Susan M. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 6, p. 1001-1018
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Subject: | gift giving | social closeness | goal conflict | motivated reasoning | relational signaling | Signalling | Geschenk | Gifts | Experiment | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Altruismus | Altruism | Fundraising | Motivation | Präferenztheorie | Theory of preferences |
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