Ask or infer? Strategic implications of alternative learning approaches in customization
Year of publication: |
2009
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Authors: | Fay, Scott ; Mitra, Deb ; Wang, Qiong |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 26.2009, 2, p. 136-153
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