Aspirational talk in strategy texts : a longitudinal case study of strategic episodes in corporate social responsibility communication
Year of publication: |
2020
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Authors: | Penttilä, Visa |
Published in: |
Business & society. - Thousand Oaks, Calif. [u.a.] : Sage Periodicals Press, ISSN 1552-4205, ZDB-ID 2011154-X. - Vol. 59.2020, 1, p. 67-97
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Subject: | aspirational talk | CSR | organizational communication | strategy | time | Strategisches Management | Strategic management | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication | Stakeholder |
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