Assessing advertising effectiveness : the potential of goal-directed behavior
Sebastian Berger; Udo Wagner; Christopher Schwand
| Year of publication: |
2012
|
|---|---|
| Authors: | Berger, Sebastian ; Wagner, Udo ; Schwand, Christopher |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 6, p. 411-421
|
| Subject: | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009554788