Assessing advertising efficiency : does the Internet play a role?
Year of publication: |
2010
|
---|---|
Authors: | Pergelova, Albena ; Prior, Diego ; Rialp Criado, Josep |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 39.2010, 3, p. 39-54
|
Subject: | Werbewirkung | Advertising effects | Internet | Online-Marketing | Internet marketing | Kfz-Industrie | Automotive industry | Spanien | Spain |
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