Assessing Audiences’ Satisfaction of Advertising Digital-Billboard : A U & G Theoretical Perspective
Year of publication: |
2012
|
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Authors: | Adetunji, Raji Ridwan ; Mohmad Yazam, Siti Syamsul Nurin |
Publisher: |
[S.l.] : SSRN |
Subject: | Werbung | Advertising | Kundenzufriedenheit | Customer satisfaction | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (17 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: 2nd International Conference on Arts, Social Sciences & Technology, March 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 5, 2012 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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