Assessing authentically : learnings from marketing educators
S. Montano, L. Gill-Simmen, D. Lee, L. Walsh, D. Duffy and N. Newman
| Year of publication: |
2023
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|---|---|
| Authors: | Montano, S. ; Gill-Simmen, L. ; Lee, D. ; Walsh, L. ; Duffy, D. ; Newman, N. |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 17/18, p. 1677-1709
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| Subject: | Authentic assessments | case study | digital literacy | employability skills | marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2023.2217826 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014450109