Assessing brand origin recognition accuracy and its antecedents in a developing country
Year of publication: |
July-December 2015
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Authors: | Tjiptono, Fandy ; Arli, Denni ; Dewi Retno Rosari, Theresia Sri |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 6, p. 631-648
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Subject: | BORA (brand origin recognition accuracy) | brand origin | Indonesia | international experience | local brands | foreign brands | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Indonesien | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin |
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