Assessing brand performance consistency from consumer-generated media : the US hotel industry
Miyoung Jeong, Hyejo Hailey Shin, Minwoo Lee and Jongseo Lee
| Year of publication: |
2023
|
|---|---|
| Authors: | Jeong, Miyoung ; Shin, Hyejo Hailey ; Lee, Minwoo ; Lee, Jongseo |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 35.2023, 6, p. 2056-2083
|
| Subject: | Big data | Business intelligence | Consumer reviews | Hospitality data analytics | Performance consistency | Visualization analytics | Hotellerie | Hotel industry | Big Data | Betriebliches Informationssystem | Business intelligence system | Visualisierung | Visualization | Markenführung | Brand management | Data Mining | Data mining | Performance-Messung | Performance measurement | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-12-2021-1516 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014280925