Assessing co-creation based competitive advantage through consumers' need for differentiation
Year of publication: |
2022
|
---|---|
Authors: | Sahi, Gurjeet Kaur ; Devi, Rita ; Gupta, Mahesh Chander ; Cheng, T. C. E. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 66.2022, p. 1-11
|
Subject: | Consumers' need for differentiation | Micro businesses | Value co-creation | Word-of-mouth | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Wettbewerbsvorteil | Competitive advantage | Kundenintegration | Customer integration | Virales Marketing | Viral marketing |
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