Assessing college women's associations of American specialty apparel brands
Year of publication: |
2011
|
---|---|
Authors: | Kwon, Wi-suk ; Lennon, Sharron J. |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 15.2011, 2, p. 242-256
|
Subject: | Bekleidung | Clothing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Frauen | Women | USA | United States |
-
Kanupriya, (2021)
-
Vigolo, Vania, (2016)
-
Cultural value, consumption value, and global brand image : a cross-national study
Park, Hye-Jung, (2009)
- More ...
-
What induces online loyalty? : online versus offline brand images
Kwon, Wi-suk, (2009)
-
Reciprocal effects between multichannel retailers' offline and online brand images
Kwon, Wi-suk, (2009)
-
Online visual merchandising (VMD) of apparel web sites
Ha, Young, (2007)
- More ...