Assessing customer interactions with chatbots in online shopping experiences : an empirical study
Year of publication: |
2023
|
---|---|
Authors: | Torres, Ana Isabel ; Delgado, Catarina J. M. |
Published in: |
Promoting organizational performance through 5G and agile marketing. - Hershey, PA : IGI Global, ISBN 978-1-6684-5523-4. - 2023, p. 203-223
|
Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Computerunterstützte Kommunikation | Computer mediated communication |
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