Assessing the Effectiveness of Consumers' Rankings of Selected Meat Attributes in Expanding Goat Meat Consumption in the Southern United States

Results suggest that consumers of goat meat are more likely to rank taste, freshness, and cooking time as very imporÂtant attributes when buying fresh meat. Those who have never eaten goat meat are more likely to regard appearance, presence of USDA label, and being boneless as very important drivers of their purchase decisions.

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Year of publication:	2007
Authors:	McLean-Meyinsse, Patricia E.
Published in:	Journal of Food Distribution Research. - Food Distribution Research Society - FDRS. - Vol. 38.2007, 1
Publisher:	Food Distribution Research Society - FDRS
Subject:	Consumer/Household Economics \| Livestock Production/Industries

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010917949