Assessing efficiency and effectiveness in marketing : applications of data envelopment analysis : prelude to chapters 15 and 16
Year of publication: |
[2016]
|
---|---|
Authors: | Iyer, Gopalkrishnan R. ; Grewal, Dhruv |
Published in: |
Data envelopment analysis : a handbook of empirical studies and applications. - New York : Springer, ISBN 1-4899-7682-5. - 2016, p. 463-468
|
Subject: | Technische Effizienz | Technical efficiency | Data-Envelopment-Analyse | Data envelopment analysis |
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