Assessing Environmental Profiles : An Analysis of Water Consumption and Waste Recycling Habits

Individual pro-environmental attitudes and behaviours are determinant for long-term sustainability. We assessed profiles of an exclusive sample of 1,351 households in the municipality of Gijón, Spain, in terms of their water consumption and recycling patterns using Latent Class Analysis (LCA). This methodology allows for households to be classified into groups without imposing any ad hoc criteria and provides information on the determinants of belonging to each group. The database includes the water consumption, self-reported environmental attitudes, and socioeconomic characteristics of the households. The results showed four significant household groups, where smaller families located in urban areas containing at least one homemaker and equipped with water efficient devices are more likely to present the best pro-environmental attitudes and behaviours related to water use and recycling habits. Furthermore, we found that providing better information in terms of water billing and the environmental impact of human behaviour also fosters environmentally friendly habits