Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Year of publication: |
2022
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Authors: | Nuseir, Mohammed T. |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 46.2022, 5, p. 905-922
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Subject: | brand equity | brand loyalty | customer experience | UAE hotels | United Arab Emirates | Vereinigte Arabische Emirate | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Inflationserwartung | Inflation expectations | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty |
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