Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach
Year of publication: |
2013
|
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Authors: | Wilson, Jonathan A.J. ; Hollensen, Svend |
Published in: |
International Journal of Business Performance Management. - Inderscience Enterprises Ltd, ISSN 2046-8083. - Vol. 14.2013, 1, p. 67-94
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | marketing performance | performance measures | relationship marketing | consumer behaviour | customer lifetime value | CLV | faith based commerce | world religions | spirituality | branding | brand management strategy | Islam | Muslims | religious faith groups | afterlife | market growth | interpretive phenomenology | managerial decision making |
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