Assessing market penetration combining scenario analysis, Delphi, and the technological substitution model: The case of the OLED TV market
Year of publication: |
2009
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Authors: | Tseng, Fang-Mei ; Cheng, Ai-Chia ; Peng, Yi-Nung |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 2807002. - Vol. 76.2009, 7, p. 897-909
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