Assessing marketing performance : dont't settle for a silver metric
Year of publication: |
2008
|
---|---|
Authors: | Ambler, Tim ; Roberts, John H. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 7/8, p. 733-750
|
Subject: | Marketing | Performance-Messung | Performance measurement | Rechnungswesen | Accounting |
-
Multiple perspectives of performance measures
Chenhall, Robert H., (2007)
-
Marketing metrics in action : creating a performance-driven marketing organization
Patterson, Laura, (2009)
-
Assessing market performance : the current state of metrics
Ambler, Tim, (2001)
- More ...
-
Ambler, Tim, (2006)
-
Response to Ambler and Roberts' " Beware the silver metric" : report No. 06-114
Peppers, Don, (2006)
-
A word of warning clarified : reactions to Peppers and Rogers' response ; report No. 06-115
Ambler, Tim, (2006)
- More ...