Assessing the mediating impact of satisfaction on the relationship between retail service quality and customer loyalty : a study of organised apparel multi-brand retail stores in India
Mayank Bhatia, Kedar Bhatt
| Year of publication: |
2023
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|---|---|
| Authors: | Bhatia, Mayank ; Bhatt, Kedar |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Enterprises, ISSN 1753-6227, ZDB-ID 2453814-0. - Vol. 15.2023, 2, p. 175-193
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| Subject: | retail service quality | customer satisfaction | customer loyalty | retail stores | structural equation modelling | mediation | India | Indien | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEM.2023.130486 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014306813