Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology : TAM3 perspective
Khaled M. S. Faqih; Mohammed-Issa Riad Mousa Jaradat
| Year of publication: |
2015
|
|---|---|
| Authors: | Faqih, Khaled M. S. ; Jaradat, Mohammed-Issa Riad Mousa |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 22.2015, p. 37-52
|
| Subject: | Mobile commerce (m-commerce) | Technology acceptance model3 (TAM3) | Individualism-collectivism at individual-level (ICAIL) | Gender | Image | Geschlecht | Mobile Business | Mobile business | Innovationsakzeptanz | Innovation adoption |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010468502