Assessing product-market diversification of US firms
Gongming Qian
Year of publication: |
1997
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Authors: | Qian, Gongming |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 37.1997, 2, p. 127-149
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Subject: | Marketingmanagement | Marketing management | Diversifikation | Diversification | USA | United States | 1981-1990 |
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