Assessing progress in advertising-related scale development & usage
Year of publication: |
2003
|
---|---|
Authors: | Bruner, Gordon C. ; King, Maryon F. |
Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 19.2003, 2, p. 97-106
|
Subject: | Skalenertrag | Returns to scale | Technischer Fortschritt | Technological change | USA | United States |
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