Assessing Scientific Claims In Print Ads that Promote Cosmetics : How Consumers Perceive Cosmeceutical Claims
Year of publication: |
2019
|
---|---|
Authors: | Fowler, Jie G. ; Carlson, Les ; Chaudhuri, Himadri Roy |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 59.2019, 4, p. 466-482
|
Subject: | Werbung | Advertising | Kosmetik | Cosmetics | Konsumentenverhalten | Consumer behaviour |
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