Assessing sensitive consumer behavior using the item count response technique
Year of publication: |
2019
|
---|---|
Authors: | Jong, Martijn G. de ; Pieters, Rik |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 3, p. 345-360
|
Subject: | item count technique | item response theory | list experiment | sensitive questions | smoking | Konsumentenverhalten | Consumer behaviour | Rauchen | Smoking | Marktforschung | Market research |
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