Assessing Supermarket Food Shopper Reaction to Horsemeat Scandal in the UK
Year of publication: |
2014
|
---|---|
Authors: | Yamoah, Fred A. ; Yawson, David E. |
Published in: |
International Review of Management and Marketing. - Econjournals. - Vol. 4.2014, 2, p. 98-107
|
Publisher: |
Econjournals |
Subject: | Horsemeat food scare | perception and attitude to risk | life-stage shopper segments | shopper behaviour | food safety management |
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