Assessing the Competitive Interaction between Private Labels and National Brands
Year of publication: |
1999-12-01
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Authors: | William P. Putsis Jr. ; Cotterill, Ronald W. ; Dhar, Ravi |
Institutions: | School of Management, Yale University |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Classification: | L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms ; L10 - Market Structure, Firm Strategy, and Market Performance. General |
Source: |
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