Assessing the dimensions of product variety on performance : the value of product line and pack size
Year of publication: |
2014
|
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Authors: | Wan, Xiang ; Dresner, Martin ; Evers, Philip T. |
Published in: |
Journal of business logistics : JBL. - Hoboken, NJ : Wiley-Blackwell, ISSN 0735-3766, ZDB-ID 613479-8. - Vol. 35.2014, 3, p. 213-224
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Subject: | product variety | product line | pack size | fill rates | sales | distributors | Produktdifferenzierung | Product differentiation | Theorie | Theory | Produktgestaltung | Product design | Fertigungsprogramm | Master production schedule |
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