Assessing the dissolution of horizontal marketing relationships : the case of corporate sponsorship of sport
Year of publication: |
2021
|
---|---|
Authors: | Jensen, Jonathan A. ; Cornwell, T. Bettina |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 124.2021, p. 790-799
|
Subject: | Business-to-business | Commercial sponsorship | Relationship marketing | Survival analysis modeling | Title sponsorships | Sponsoring | Sponsorship | Beziehungsmarketing | Lieferantenmanagement | Supplier relationship management | Sport | Sports | Sportmarketing | Sports marketing |
-
Jensen, Jonathan A., (2017)
-
Healy, Paul M., (2016)
-
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei, (2015)
- More ...
-
Jensen, Jonathan A., (2017)
-
Jensen, Jonathan A., (2017)
-
Chien, P. Monica, (2012)
- More ...