Assessing the Domain Specificity of Deal Proneness: A Field Study
Year of publication: |
1995
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Authors: | Lichtenstein, Donald R. ; Netemeyer, Richard G. ; Burton, Scot |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 22.1995, 3, p. 314-326
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