Assessing the drivers of sport sponsor identification : findings from an empirical lab study
by Christoph Breuer ; Christopher Rumpf
| Year of publication: |
2011
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|---|---|
| Authors: | Breuer, Christoph ; Rumpf, Christopher |
| Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 1411657-1. - Vol. 53.2011, 6, p. 739-746
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009387684