Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies
Year of publication: |
2017
|
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Authors: | Farace, Stefania ; Laer, Tom van ; Ruyter, Ko de ; Wetzels, Martin |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 11/12, p. 1961-1979
|
Subject: | eWOM | Selfie | Narrative transportation | Snapshot |
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