Assessing the effectiveness of consumer narratives for destination marketing
Iis P. Tussyadiah; Sangwon Park; Daniel R. Fesenmaier
| Year of publication: |
2011
|
|---|---|
| Authors: | Tussyadiah, Iis P. ; Park, Sangwon ; Fesenmaier, Daniel R. |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 35.2011, 1, p. 64-78
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| Subject: | Destinationsmanagement | Destination management | Online-Marketing | Internet marketing | Narrative Methode | Narrative method | Virales Marketing | Viral marketing | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008909474