Assessing the effectiveness of marketing strategies in tourist hotels : an illustration using a multi-method approach in Taiwan
Chin Wei Huang, Foo Nin Ho, Yu Chuan Chen
| Year of publication: |
2015
|
|---|---|
| Authors: | Huang, Chin Wei ; Ho, Foo Nin ; Chen, Yu Chuan |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, Supplement 1, p. 15-29
|
| Subject: | Benchmarking | data envelopment analysis (DEA) | marketing performance | marketing strategies | Taiwan | Data-Envelopment-Analyse | Data envelopment analysis | Marketingmanagement | Marketing management | Hotellerie | Hotel industry | Performance-Messung | Performance measurement | Tourismusmarketing | Tourism marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2014.974796 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011416047