Assessing the green value chain to improve environmental performance

Purpose – The purpose of this paper is to investigate the relationship between green management and environmental performance. This was accomplished by considering each operational element, including the supply and acquisition of upstream materials, research and development, manufacturing and packaging, marketing, promotion and education, and recycling activities. Design/methodology/approach – The paper constructs an integral model of the green value chain to reveal the extent to which Taiwanese manufacturing industries are adopting green value chain management and implementing environmentally conscious business practices. Survey data were collected from 118 Taiwanese manufacturers. Findings – The findings indicate a positive relationship between green value chain management and environmental performance. The results suggest that when firms only implement green management in particular areas the effect is insignificant; however, a comprehensive implementation can result in an overall improvement in environmental performance. Originality/value – This paper may serve as a reference for firms mapping out future environmental policies and provide an input of various perspectives and arguments into the discipline of green management.