Assessing the impact of marketing and advertising as strategic approaches to Eurocities development : an Iberian case study approach
Rui Alexandre Castanho, Ana Vulevic, José Manuel Naranjo Gómez, José Cabezas and Luis Fernández-Pozo, Luís Loures, Sérgio António Neves Lousada, Patrícia Carlota Escórcio, Joanna Kurowska-Pysz
| Year of publication: |
2023
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|---|---|
| Authors: | Castanho, Rui Alexandre ; Vulevic, Ana ; Naranjo Gómez, José Manuel ; Cabezas, José ; Fernández-Pozo, Luis ; Loures, Luís ; Lousada, Sérgio António Neves ; Escórcio, Patrícia Carlota ; Kurowska-Pysz, Joanna |
| Published in: |
European journal of international management : EJIM. - Genève : Inderscience, ISSN 1751-6765, ZDB-ID 2316652-6. - Vol. 19.2023, 1, p. 58-91
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| Subject: | advertisement | CBC | cross-border cooperation | Eurocities | marketing | regional development |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/EJIM.2023.127232 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014230409