Assessing the impact of service employees' nonverbal sexual signals on consumer attitudes : a Caribbean perspective
Year of publication: |
2017
|
---|---|
Authors: | Permell-Hutton, Cherisse ; Pacheco, Barney G. |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 30.2017, 1, p. 31-41
|
Subject: | Services marketing | gender norms | stigma theory | Caribbean culture | homosexual employees | Karibischer Raum | Caribbean countries | Geschlecht | Gender | Dienstleistungsmarketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
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