Assessing the impact of temporary retail price discounts intervals using SVM semiparametric regression
Year of publication: |
2006
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Authors: | Martinez-Ruiz, M. ; Mollá-Descals, A. ; Gomez-Borja, M. ; Rojo-Álvarez, J. |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 16.2006, 2, p. 181-198
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