Assessing the product architecture decision about product features : a real options approach
Marc Wouters, Mark Workum and Paul Hissel
| Year of publication: |
2011
|
|---|---|
| Authors: | Wouters, Marc ; Workum, Mark ; Hissel, Paul |
| Published in: |
R & D management. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0033-6807, ZDB-ID 121562-0. - Vol. 41.2011, 4, p. 393-409
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| Subject: | Produktentwicklung | New product development | Realoptionsansatz | Real options analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009307652